PERFORMANCE SPORT

As an athlete myself, I understand the importance of high-quality, high-performance equipment when practicing & competing. The goal was to meet the functional needs and physical demands of the customer while providing a unique design aesthetic. I brought our designer’s concepts to fruition through with thorough development and iterative prototyping. With the final constructions and product offerings, we reached a level of bold sophistication with top-tier performance characteristics.

PERFORMANCE SHIELDS

VIU / SS21

A contemporary construction built around a minimalistic aesthetic, toeing the line perfectly between urban style and performance for every athlete. Performance Shields with Interchangeable lenses to fit a variety of sporting conditions.

Construction

Laser-sintered (3D-Printed) Polyamide Frame
Injection molded click-in shields, CNC milled to their final shape
Interchangeable shields to offer protection and visual clarity in every condition
Custom CNC milled stainless steel spring hinges

Team

Creative Director: Fabrice Aeberhard
Designer: Kyle Sola

CUSTOMIZED PRESCRIPTION SPORT

VIU / SS21

Tailored, prescription sports frames. I worked hand-in-hand with our sales and design teams to launch performance frames with customizable options. Built on market insights, I brought this to market with customer needs in the foreground and business analytics to support our decisions.

Since athletes competing on the road or on water, who need prescription lenses have no room to compromise, and that’s what we wanted to reach here. We brought this to market as a limited launch to gain further insights before a full rollout across all markets.

Construction

Laser-sintered (3D-Printed) Polyamide Frame
Injection molded lenses, CNC milled to their final shape
Prescription lens options: Polarized, Photochromic, Low Light, HD
Custom CNC milled stainless steel spring hinges
Interchangeable Silicon nose pads for increased fit options

Team

Creative Director: Fabrice Aeberhard
Designer: Kyle Sola