ALL-DAY PRESCRIPTION
VIU / SS15-PRESENT
Core product line, I shaped the brand collection through detailed customer data analytics. Through categorization and cannibalization metrics, I was able to build a running portfolio to cover customer needs across the anatomical spectrum — creating both timeless best sellers and characterful classics.
Construction
CNC Acetate & Stamped Pure Titanium Frame
Injection molded lenses, CNC milled to their final shape
Hypoallergenic custom engraved titanium nose pads
Team
Creative Director: Fabrice Aeberhard
Designers: Andras Markus, Kyle Sola
Photographer: Sandra Kennel
SEASONAL SUN
VIU / SS15-PRESENT
Seasonal eyewear based on customer needs and trends. I analyzed portfolio performance, aggregated our trend research and wrote briefs for the design team to make sure the brand hit the perfect balance of relevant and significant.
Construction
CNC Acetate Frames & Stamped Pure Titanium Frames
Injection molded lenses & shields, CNC milled to their final shape
Hypoallergenic custom engraved titanium nose pads
Team
Creative Director: Fabrice Aeberhard
Designers: Andras Markus
Photographer: Sandra Kennel
